Ideation Session

From: Jeff Johnson
To: David Roth

Is it horribly naive to suggest to Papa John he actually have a chain of sit-down restaurants?

Aren't his margins HUGE elsewhere?

Is it not easier for store managers to have sexual encounters with their subordinates in "spaces" without a lot of customer foot fall?

Is it not enticing though, to think of a pizza/pigskin BONANZA, shepherded over by Papa John himself? 34 HD screens? College girl waitresses. Miller lite flowing.

Special appearances by Jeff George?


To: Jeff Johnson
From: David Roth

I like the idea of this happening along the lines of those commercials where he randomly shows up at peoples' houses with a bunch of pizzas and then throws a tight spiral in the street. Like Papa John gets to your house really early in the morning with a breakfast pizza -- like the Papa Benedict, with six eggs, "real bacon," spinach, etc. -- and then moves in a bunch of TVs, an industrial fryer, etc. And your home becomes Papa John's Conference USA Football Ground Zero for a day, more or less with your consent but not entirely with your consent. Strong yes on the Jeff George thing, obviously.


From: Jeff Johnson
To: David Roth

When he leaves it is beyond trashed. But the people feel blessed.